I hope you had an enjoyable Thanksgiving holiday. However, do you apply the concept of “thanksgiving” to your business? For instance:
- If you’re an author, do you thank your readers?
- If you’re a non-profit, do you thank your donors?
- If you’re a business, do you thank your customers?
When you continually market a book, product, or service throughout the year, your audience may feel like you’re constantly trying to sell them. Avoid this stigma by taking regular breaks to stop selling and simply remind people how much you appreciate their business. You can do this in many different ways:
- Offer special discounts to current customers or newsletter subscribers.
- Send a personal note of appreciation by mail, email, or record a video.
- Give away a special product or free resource.
- Tell a compelling story that explains the role your customers play in your process.
- Create a special product that current customers can try before anyone else.
- Offer exclusive access via private teleconference calls, back stage passes, etc.
- Send a unique Christmas gift at the end of the year.
The options are limitless, but the question is: do your customers, readers, or donors feel like you genuinely appreciate them? Don’t let your business become impersonal. Remind people that you’re thankful for the role they play in your success.
To practice what I preach, I want to thank you for reading my blog and Monday Morning Marketing Tips. To show my appreciation, I’ve created a special discount code that gives a $5.00 discount off any order at my website store. This applies to my new book, marketing templates, teleconference sessions, etc. This discount is only good for the next 72 hours, so don’t wait. Use the code “thanks” when you checkout online.
Thanks again for being a valued blog reader!