Each day, the average American is bombarded with marketing messages on computer screens, billboards, store shelves, radio and TV advertisements, etc. This cacophony of consumerism makes it difficult for people to focus on what you might be trying to promote. All of the distraction and hype makes it easy to get lost in the noise. People find it hard to focus when several choices are simultaneously clamoring for their attention.
The good news is that there are ways to help people concentrate on your message. Utilize marketing activities where you’re the only option in that moment. Connect with your audience in ways that minimize distraction and draw attention to your product or service. For example, these promotional tactics help create an environment where a prospective buyer can focus on you, because you’re the only choice at that point in time:
- Send a value-laden print or email newsletter.
- Setup public speaking events.
- Create a compelling video that grabs the viewer’s interest.
- Distribute free resources in print or digital formats.
- Schedule personal phone calls and meetings with key leaders.
The pace of advertising in our culture shows no signs of slowing down. Smart marketers look for ways to cut through the commotion and attract people’s focus. Your promotional activities stand a greater chance of success when all eyes are on you.
