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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 30 2013

How to Regain Your Marketing Creativity

Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated last week:

Pondering new ideas for upcoming blog posts while fly-fishing in Yellowstone
Letting off some steam from work
(Norris Geyser Basin – Yellowstone)
Identifying a like-minded buying audience who’s wondering “What’s in it for us?” (endangered Bison herd)
Considering popular colors for fall book cover artwork (Aspen trees and Grand Teton Mtns.)
My wife, Ashley, brushing up on her manuscript critique skills (Madison River, Yellowstone)
Landing a “big new client” with a great “marketing hook” (Fat brown trout – Madison River, Yellowstone)

If you’re running low on creativity, I highly recommend resetting your brain by visiting one of America’s national parks!

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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