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Rob Eagar

Marketing expertise to spread your message like wildfire.

Does Your Selfless Non-Profit Use Selfish Marketing?

During this holiday season, please join me in supporting charities that meet the needs of those who are less fortunate or struggling through difficult times. Some of the charitable organizations that I respect the most include:

Samaritan’s Purse
Compassion International
Mercy Ships
The Jesus Film Project
The Salvation Army

All of these organizations work selflessly to help others. However, as I’ve consulted with numerous non-profits across America, I’ve found that some selfless organizations actually come across as selfish in their marketing. It’s a subtle mistake, but one that can prevent a non-profit from attaining the financial and volunteer support needed to survive. To find out what I mean and how to avoid the problem, watch this short video:

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Carol Rae Bradford says

    MAY THE HAPPINESS AND JOY OF THE HOLIDAY SEASON
    REACH YOU AND YOURS. I LOVE THE BOOK
    THANK YOU FOR EACH MONDAY’S NEWSLETTER!
    CAROL