Does Your Selfless Non-Profit Use Selfish Marketing?

During this holiday season, please join me in supporting charities that meet the needs of those who are less fortunate or struggling through difficult times. Some of the charitable organizations that I respect the most include:

Samaritan’s Purse
Compassion International
Mercy Ships
The Jesus Film Project
The Salvation Army

All of these organizations work selflessly to help others. However, as I’ve consulted with numerous non-profits across America, I’ve found that some selfless organizations actually come across as selfish in their marketing. It’s a subtle mistake, but one that can prevent a non-profit from attaining the financial and volunteer support needed to survive. To find out what I mean and how to avoid the problem, watch this short video: