None of us can go through life without needing the help of other people. Life is too complex to learn everything we need to know on our own. That’s why teachers, coaches, consultants, advisors, mentors, and experts exist. But, problems can occur when we accept the advice of others who aren’t qualified to give instruction.
Archives for July 2014
17 Tips for Better Writing
I’ve written two successful books and coached dozens of authors how to write a manuscript and develop a new book. Here are some writing tips I’ve used with clients that you might find helpful: Getting Started: Schedule your writing in blocks of time. Write about anything to get started. Focus on what interests you the
The Reason Why So Much Marketing is So Bland
Previously, I talked about how advertising is the price of being boring. One reason why some individuals and organizations suffer from bland marketing is based on using the wrong focus. They promote their product, rather than promoting the valuable content within their product. Consider the big difference between these two approaches. When you focus on
Advertising is the Price of Being Boring
“Advertising is the price of being boring.” I love that line. It’s one of my favorite marketing quotes from Andy Sernovitz’s insightful book, “Word of Mouth Marketing.” My translation for Andy’s point is that if you have to advertise, it’s because you stink at creating word of mouth. Your message is too boring to get