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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 21 2015

Rob’s Top 5 Blog Posts of 2015

As we wind down 2015, I’d like to personally wish a Merry Christmas and Happy New Year to all of my blog readers and e-newsletter subscribers! It’s been one of the busiest, most diverse, and best years ever here at WildFire Marketing. Highlights include:

  • Helping a 23-year-old book become a New York Times bestseller for the first time.
  • Expanding into consulting with major companies on overall advertising strategy.
  • Presenting a keynote at the ECPA Publishers Executive Leadership Summit.
  • Helping numerous authors bring their books to life from manuscript to launch.

With the holidays upon us, I’ll be taking several days off to rest with family. In addition, I’m planning some BIG CHANGES for 2016. Get ready for a whole new look and new focus at WildFire Marketing!

As I reflect over the past year, I thought it’d be fun to recount some of my most popular blog posts. Or, to be honest, I just felt too lazy to write something original this week. It’s the holidays, right? Instead, enjoy my own personal version of those end-of-the-year countdown shows.

Rob’s Top 5 Most Popular Blog Posts of 2015

1. The Fantasy of Fanatical Customers

2. Bad Websites, Good Websites, and How to Know the Difference

3. Top 10 Reasons Why Non-Profits Are Non-Profitable

4. Stop Grading and Author’s Social Media Presence

5. Authors Are the New Gatekeepers to Large Audiences 

Merry Christmas and Happy New Year!

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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