I have the privilege of writing expert articles for Book Business Magazine. I recently wrote an article titled, “Does Social Media Marketing Really Sell Books?” Below is an excerpt with a link to the complete article. Take a moment to read this important information.
What if all the hype about marketing books via social media is just noise? Social media may be here to stay, but are publishers seeing the ROI that they expected? At the end of 2014, Book Business Magazine surveyed the industry and asked the question, “What marketing platforms do you see the most opportunity for in the future?” The top answer was social media, which received 68% of the responses.
If social media represents the most popular future marketing platform to market books, how are publishers faring? Let’s look at some numbers. Below is a table displaying the total amount of Facebook Likes and Twitter followers for various divisions of the Big 5 publishers: