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Rob Eagar

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Mar 30 2016

Does Social Media Sell Books?

www.bookbusinessmagI have the privilege of writing expert articles for Book Business Magazine. I recently wrote an article titled, “Does Social Media Marketing Really Sell Books?” Below is an excerpt with a link to the complete article. Take a moment to read this important information.

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What if all the hype about marketing books via social media is just noise? Social media may be here to stay, but are publishers seeing the ROI that they expected? At the end of 2014, Book Business Magazine surveyed the industry and asked the question, “What marketing platforms do you see the most opportunity for in the future?” The top answer was social media, which received 68% of the responses.

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If social media represents the most popular future marketing platform to market books, how are publishers faring? Let’s look at some numbers. Below is a table displaying the total amount of Facebook Likes and Twitter followers for various divisions of the Big 5 publishers:

Click here to read the complete article

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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