As a marketing columnist for Book Business Magazine, I recently wrote an article entitled, “The Overlooked Secret to Double Your Email Sales.” Below is an excerpt with a link to the complete article. I bet you’ll be surprised by the information you read…
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In the world of email marketing, experts constantly talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. The internet is littered with articles on these topics. But, are these the best metrics to gauge success? If email marketing is supposed to help generate book sales, could we be majoring on the minors? Are we overlooking a more important statistic?
To answer this question, let’s consider the fastest way to double book sales using email marketing. Which tactic do you think makes the most impact? Should you increase the subscriber rate, the open rate, or the click rate? Using simple math to make all things equal, the numbers reveal an obvious, but surprising choice.
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