Remember the old Yellow Pages ads that said, “Let your fingers do the walking?” (Yes, I just aged myself.) The phrase was clever slogan meant to encourage consumers to shop by browsing the yellow phone book page listings for a product or service. In the modern era of marketing, I encourage you to embrace a
Archives for November 2016
As a contributing writer for Book Business Magazine, one of my latest articles was included in their print magazine edition (yes, there are still a few print magazines left in America). But, they recently added the article online for the public to view. If you’re a publisher or author who sells books from your website,
Read 3 success stories from my clients who are publishing houses that recently implemented new approaches and experienced quick results!
Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay