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Rob Eagar

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Nov 14 2016

3 Success Stories from the Publishing Trenches

bookbusinessmag-trenches

As a columnist for Book Business Magazine, my latest article is entitled, 3 Marketing Success Stories from the Publishing Trenches. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more customers, this is must-read information…

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Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted into customers as the publisher sends promotional email campaigns.

In this article, I’m taking a different approach by providing three success stories from my consulting clients who are publishing houses. These companies recently implemented new approaches and experienced quick results. All three publishers asked not to be identified, but they did give me permission to share their stories. Each success story is listed according to the common skepticism that I hear from publishers about digital marketing:

1. If publishers give away free content from their books, what do they get in return?

2. Does building a large email list really matter?

3. Does free content and email marketing lead to increased book sales?

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Written by Rob Eagar · Categorized: Client Success Stories, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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