As a columnist for Book Business Magazine, my latest article is entitled, 3 Marketing Success Stories from the Publishing Trenches. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more customers, this is must-read information…
Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted into customers as the publisher sends promotional email campaigns.
In this article, I’m taking a different approach by providing three success stories from my consulting clients who are publishing houses. These companies recently implemented new approaches and experienced quick results. All three publishers asked not to be identified, but they did give me permission to share their stories. Each success story is listed according to the common skepticism that I hear from publishers about digital marketing:
1. If publishers give away free content from their books, what do they get in return?
2. Does building a large email list really matter?
3. Does free content and email marketing lead to increased book sales?