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Rob Eagar

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Archives for March 2017

Mar 27 2017

The Option of Yeses

If your marketing plan isn’t producing the desired results or your sales growth isn’t meeting expectations, the solution might be simple. You’re not giving enough options to buy. Read more…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 20 2017

If You’ve Got It – Flaunt It!

The purpose of marketing is to persuade people to purchase. However, persuasion occurs based on the words you use – or forget to use. Read how to use language to your advantage.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 13 2017

Focus On What I’m Saying

As our society gets busier and flooded with advertising everywhere we look, competing against the noise is futile. So, don’t try to contend with everyone else. Carve out your own space. Here’s how…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Mar 05 2017

Bad Websites, Good Websites, and How to Know the Difference

How do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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