Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Did you know those email subscribers are willing to buy your products?
I’m not blowing smoke in your face. All of this is true.
Any author can use Amazon to acquire new email subscribers when you know how to create what I call a “Bait Book.”
A “Bait Book” is a permanently free e-book that you place on Amazon to attract new readers and entice them to join your author email list. The e-book acts as “bait” to hook new readers into your writing and persuade them to join your list for more free content.
This marketing technique is free, ethical, and works for fiction and nonfiction authors, regardless if you’re an indie writer or traditionally-published.
But, there’s a catch. Amazon doesn’t allow authors to sell permanently free e-books on their website – unless you know their secret tricks.
Why should you consider creating a Bait Book on Amazon?
If you don’t get much traffic to your author website, then you can harvest traffic from the busiest website in America.
If you want to pre-qualify email subscribers who show an extra level of interest in your material, a Bait Book helps attract readers who are the best candidates.
If you want an automated system to grow your email list that leaves you with more time to write, a Bait Book can be your best friend.
But, here’s the most compelling reason to create a Bait Book…they help you make money!
Don’t believe me? After running a Bait Book on Amazon for 18 months, let’s look at the numbers:
Typical downloads per month: 300 – 500
Email signup rate: 9%
Subscriber purchase rate: 4.5%
To give you some context, let me explain what these numbers mean.
Each month, hundreds of people see my free Bait Book on Amazon and choose to download it. However, I know some authors who get thousands of downloads per month.
Nine out of every 100 people who download my Bait Book decide to join my email list. A 9% subscriber rate is very high compared to other ways to build your list.
For instance, you’re lucky to get a 1% email signup rate when running expensive Facebook ads. If you conduct author media interviews, you’d be ecstatic to get 5% of the listeners to join your email list.
In stark contrast, I’m getting a 9% email signup rate. And, the best part – it’s all FREE!!
More importantly, 4.5% of the people who join my email list from the Bait Book wind up becoming a paying customer. This statistic is the number that really matters, because there’s no point in attracting email subscribers who don’t buy anything.
For example, I’ve found that 7% of all my online course purchases came from Bait Book subscribers. Plus, several of those people have purchased some of my premium consulting services that cost around $1,000.
In fact, I’ve been able to track nearly $10,000 of revenue – just from people who originally joined my email list from the Bait Book!
If these results don’t get you excited about creating a Bait Book, check your pulse.
Want to learn how to set up one for yourself? Let me be your guide.
Want to see examples of fiction and nonfiction Bait Books in action on Amazon’s website? I’m happy to show you.
Mastering Amazon for Authors is the ONLY COURSE that teaches how to create a powerful Bait Book step-by-step.
This instruction by itself is worth purchasing the course. But, you will also learn much more, including how to:
- Convert more sales when readers see your book on Amazon
- Secure more customer reviews that persuade readers to buy
- Self-publish e-books and paperbacks for free with Amazon KDP
- Buy affordable advertising that drives readers to your books
Enrollment for my course closes at midnight this Thursday, November 19th. This will be the LAST CHANCE in 2020 to purchase.
Don’t ask me when the course will reopen next year, because I have no idea. My full-time job is a consultant, so I can only open the course as my busy consulting schedule allows.
Besides, why wait? When you purchase Mastering Amazon for Authors, it’s the only course that gives OPEN ACCESS to ask an expert specific questions for 1 FULL YEAR, which is plenty of time to watch the material and get results. Other courses dump you into a Facebook group where it’s the blind leading the blind.
I enjoy giving authors tangible marketing advice that really works. And, I can personally vouch for the benefits of a Bait Book. You will grow your email list for free and attract more people who become paying customers. Learn how to do it for yourself.
Click here to join Mastering Amazon for Authors