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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 01 2008

Win a Garmin 260W GPS Navigator

WildFire Marketing is excited to announce our new website (www.startawildfire.com/) to help authors, speakers, and publishers sell more books and spread their message. To celebrate our site launch, we’re giving away a new Garmin 260W portable GPS navigator for use in your car or on foot.When a wildfire breaks out, GPS navigation lets people know

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jun 13 2008

Meet Me at ICRS in Orlando, FL

If you’re a Christian author braving the heat at the ICRS Convention in Orlando, FL this July 13 – 17th, let me know. I have a few appointment slots available to meet with authors who are ready to get serious about boosting their book sales.If you’d like to meet, contact me at 1-800-267-2045 or email:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jun 11 2008

Amazon Rankings Explained

I apologize to my blog readers for disappearing for the last two weeks. Vacation and summer fever seemed to hit. But, I’m back with a “doosy” today.Have you ever wondered what a book’s Amazon ranking really means? Is there a way to tell how many books an author is selling over time via Amazon? Well,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 20 2008

How Not to Launch a New Book

This video is a funny take on the whole book promotion agony that many authors experience…enjoy!

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Written by Rob Eagar · Categorized: Author Tips

May 19 2008

Author Platform – More Important than Ever

If you’ve followed the headlines in the Christian publishing trade (CBA), then you know the industry is undergoing serious change. What does this change mean to you as an author? Growing your platform is more important than ever. Here’s why: More Christian bookstores are closing down. Most CBA publishers are experiencing sluggish book sales. Most

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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