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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Aug 25 2008

Leslie Nease – How to get lots of media interviews by yourself!

Congrats to our client, Leslie Nease, for showing how easy it is to get media interviews by yourself. Leslie learned how to send out an e-blast to radio and TV producers that gets results. Within 3 weeks, she had lined up a TV interview and 9 confirmed radio interviews…all by herself!Plus, she landed a speaking

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Written by Rob Eagar · Categorized: Client Success Stories

Aug 19 2008

Back to School for Authors

Summer is almost over and kids are headed back to school. Likewise, WildFire Marketing wants to help authors go back to school – the school of book marketing.Rob Eagar is offering a free, 30-minute, audio teaching session entitled, “How to Turn Media Interviews into Book Sales.” Rob has taught over 100 authors how to improve

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Aug 14 2008

New Coaching Options for Authors

WildFire Marketing has enhanced the Author Mentor Program to offer you three new levels and pricing options. Authors can choose from Silver, Gold, or Platinum levels based on their budget and schedule. For example, you can boost your book sales faster with weekly coaching sessions and unlimited follow-up with Rob Eagar. Or, if you’re under

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 21 2008

Concerns for Christian Publishers

While attending the ICRS tradeshow for Christian retail stores and publishers in Orlando last week, the lack of energy was palpable. There was a sense of nervous concern about the future, and you could tell that big changes are hitting the industry. Here’s a sample of the decline in event attendance:“Last week’s trade show ended

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 12 2008

Be a Wordsmith and Help End Hunger

If you’re a professional writer or speaker, then you know that command of the English language is a key to your success. Words are the tools you use to change people’s lives, entertain them, or challenge individuals to grow. Plus, those with a strong vocabulary usually garner more respect from others.So, how good is your

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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