Too many marketing executives believe the myth that targeting smaller specific groups of consumers is the best way to increase sales. But, this belief can be the kiss of death for large brands. Read why…
How Many Humans See Your Online Ads?
If you buy any type of online advertising, you need to be aware of the rampant corruption and robotic activity in the ad industry that is wasting your money…
New Life for an Old Book: A Success Story
When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was
Marketing, Fishing, and Other Tall Tales
Experts want you to believe that marketing is a complex process reserved only for those with special knowledge, confidential techniques, or big budgets. They are wrong. Here’s why…
10 Free Marketing Activities You Can Do in 10 Minutes
Many of us may struggle to market consistently because we don’t think we have the time. Allow me to disprove that theory by offering 10 free marketing activities that can be done effectively in 10 minutes: 1. Email a happy customer or influential leader asking for a testimonial. 2. Email a happy customer or influential
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