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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 16 2014

The 4 Types of Authors: Part 5 – Authors Who Play Dead

My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger kind

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Nov 10 2014

4 Types of Authors in the World: Part 4 – Dead Authors

My previous post explained how there are only four types of authors in the world, and we looked at the issues that plague the Unsuccessful Author category. This post focuses on the category that many people forget exists, Dead Authors. This unique group shows how success isn’t just limited to the land of the living.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 03 2014

4 Types of Authors in the World: Part 3 – Unsuccessful Authors

My previous post explained how there are only four types of authors in the world, and we discussed why successful authors are rare and what makes them tick. In this post, let’s flip the focus to those who don’t sell many books, the causes of their frustration, and some solutions that can be applied. Unsuccessful

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 27 2014

4 Types of Authors in the World: Part 2 – Successful Authors

In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 20 2014

The Four Types of Authors in the World

After consulting with over 400 authors, I’ve found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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