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Rob Eagar

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Dec 22 2014

Turn Your Holiday Into a Payday

When the holidays arrive, I usually look at the season in three ways. First, it’s a celebration of the birth of Jesus Christ. Second, it’s a time to get together with family. Third, it’s a calmer period in the world of work (unless you’re in accounting or retail). Kids are out of school, most people take vacation days, and many industries take a collective two-week breather.

I’ve found this “quiet period” to be a great time to develop new products for the upcoming year. Sometimes, our creative juices can be maximized when the phones aren’t ringing all day and the inbox isn’t getting flooded with email. For instance, I’m using the two-week holiday break to develop a new video instruction course called “How to Build an Online Community.” I’m excited to launch it in January.

If you experience a period of downtime during the holidays, use it to develop new products, services, and revenue streams to grow your business or non-profit. For example, you could:

  • Outline the manuscript for a new book
  • Create short e-books on focused topics or short stories
  • Develop a new speech or teaching presentation
  • Revamp your website text and marketing language
  • Make a list of potential alliances and promotional partners
  • Write out several newsletter issues in advance

Allow me to clarify that I’m not encouraging you to work over the holidays if you’re already tired or your kids need quality time together. As I mentioned above, taking time to develop new products should come after the priorities of God and family.

However, if you have the time available, use it wisely. Don’t just sit around watching boring football games or the same old reruns of Christmas movies. Use the season to create new products that can boost your revenue in 2015. Turn your holiday into a payday!

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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