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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 19 2011

Monday Morning Marketing Tip – September 19, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn’t

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Sep 12 2011

Monday Morning Marketing Tip – September 12, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author who desires a larger platform, it won’t happen by itself. You can’t sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Sep 05 2011

Monday Morning Marketing Tip – September 5, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an unhealthy tendency among some authors and business owners to start a new marketing activity with the expectation that it should create a huge, immediate return. These people will start a new blog,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Aug 29 2011

Monday Morning Marketing Tip – August 29, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Too many authors unfairly expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. But, that’s an unrealistic expectation. People aren’t

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Aug 24 2011

Switzerland Vacation Pictures

How does a marketing consultant maintain his creativity and sanity to keep providing value to clients? He takes a break and goes on vacation in the Swiss Alps! My wife and I recently spent two weeks in the Lauterbrunnen Valley hiking and biking among the tiny towns of Murren and Wengen. This area of Switzerland

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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