A recent survey of 800 traditionally-published authors revealed some surprising thoughts about the book industry. Compiled by Jane Friedman and Harry Bingham, authors from the United States and the United Kingdom revealed a contentious love/hate relationship with their publishers. The data revealed the following conclusions: Authors have serious reservations when it comes to their publishers’
Do Not Believe in Yourself
Successful marketing does not start with believing in yourself or your organization. It starts with believing in your results. I’ve met lots of authors, non-profit directors, and business executives who are passionate about what they do. They have a strong belief that their book is great, their charity campaign is worthy, or their products are
Marketing that Beats the Odds
Here at the WildFire Marketing world headquarters, we talk a lot about spreading our clients’ messages like wildfire. There’s nothing better than seeing people respond to a new book, an innovative product, or a noble non-profit campaign that improves their lives. But, some messages deserve extra attention due to the inspirational power that they represent.
Does Your Marketing Pass the Testimonial Test?
Quick…time for a marketing pop quiz! Take a moment to answer the following three questions: 1. When was the last time you asked a happy customer, reader, or donor for a testimonial? 2. When was the last time you received a testimonial from a happy customer, reader, or donor? 3. When was the last time
Is Your Marketing Stuck in Medieval Times?
If you read last week’s post, you know that I am quite keen on a book called “How Brands Grow,” by Dr. Byron Sharp. He is one of the few people in the world who has applied extensive scientific research and testing to prove what types of marketing ideas are true and false. He’s conducted
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