Blog - Page 37 of 116

Jun 29 2015

The Promotional Power of Success Stories

One of the secrets to spreading your message like wildfire is to get other people to act as “word of mouth warriors.” Imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York

Jun 15 2015

The Top 10 Reasons Why Non-Profits Are Non-Profitable

When I was young, my grandfather owned a boat that he kept stored in his garage. The boat irritated my grandmother, because it was expensive to maintain, took up a lot of space, and she no interest in water activities. One day, she expressed her displeasure by hanging a sign in their garage that said,

Jun 01 2015

How to Write Without Sounding Like a Redneck

I’ve lived in the Southeastern U.S. my entire life. Therefore, I can use the word “redneck” without being offensive. I’ve traveled all over the world, so I consider myself a polished redneck. However, when it comes to writing marketing copy, you don’t want to sound anything like a redneck – unless you work in the

May 17 2015

The Martian Way to Market Fiction

What are the keys to marketing fiction? You can see all of the elements in a great science fiction novel that I read last week called The Martian by Andy Weir. The book is already a huge New York Times bestseller, and it’s being turned into a major motion picture starring Matt Damon as the

May 03 2015

Don’t Fly By the Seat of Your Pants

When you try to fly by the seat of your pants, you eventually land on your butt. – Anonymous It’s hard to feel confident about your marketing when you don’t know what to say in key situations. For example, how do you respond when someone asks: What’s your book about? What does your non-profit do?