Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

Oct 01 2017

Two Marketing Challenges Every Author Faces

I sent out a survey asking over 3,000 authors to tell me the two biggest challenges they face when marketing their books. The response was overwhelming. But, what surprised me the most was something that I didn’t expect…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 17 2017

My Story of How It All Started

This year marks the 10th anniversary of Wildfire Marketing. I’m known one of the most accomplished book marketing experts in America. But, my story didn’t start that way…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 21 2017

The Only Book Marketing Plan You’ll Ever Need

If you’re an author or publisher who wants to sell more books, never forget this point: you’re not in the writing business. Instead, you’re in the marketing business. Here’s the simplest, most effective, book marketing plan you’ll ever need…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 06 2017

The Lifeblood of a Million Dollar List

There are constant forces at work against your email list that will reduce its size and performance – unless you actively combat it. Here’s the most important principle to follow…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 24 2017

Marketing Hard versus Marketing Smart

What if your marketing resembles the old street corner peddlers without even knowing it? You could be working hard but not working smart. Here’s how to tell…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

  • « Previous Page
  • 1
  • …
  • 15
  • 16
  • 17
  • 18
  • 19
  • …
  • 62
  • Next Page »

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing