If you’re an author or publisher who wants to sell more books, never forget this point: you’re not in the writing business. Instead, you’re in the marketing business. Here’s the simplest, most effective, book marketing plan you’ll ever need…
The Lifeblood of a Million Dollar List
There are constant forces at work against your email list that will reduce its size and performance – unless you actively combat it. Here’s the most important principle to follow…
Marketing Hard versus Marketing Smart
What if your marketing resembles the old street corner peddlers without even knowing it? You could be working hard but not working smart. Here’s how to tell…
4 Simple Steps to Write Better Back Cover Copy
Almost 70% of all books are now purchased online, which means back cover copy is more important than ever before. Use these 4 steps to create persuasive text.
The Care and Feeding of Customers
Marketing and gardening are quite similar. If you let your marketing activities dry up, it’s no different than putting your business into a drought.
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