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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 29 2017

Marketing Books to Moochers

The More Book Sales Podcast:
Episode 3: Marketing Books to Moochers

Every author has a lot of moochers in their audience, such as social media followers, podcast listeners, email subscribers, etc. In this 5-minute podcast, Rob Eagar explains how to identify moochers and set proper expectations to maximize sales for your next book launch.

Leave me a comment below. Do you feel frustrated by the amount of moochers in your online audience?

Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips, Podcasts

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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