Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn’t find enough new ideas to justify the cost.” Since I offer a money-back guarantee on
Waiting for Lightning to Strike
Natural wildfires are created by rare, catastrophic events, such as a lightning strike or a volcano eruption. You can’t plan or prepare for these occurrences. They tend to happen beyond our control. In the publishing world, a naturally-started wildfire would be like a lightning strike, such as Oprah selecting your book for her famous book
How to Create Killer a Title That People Will Read
If you’re trying to attract a larger audience, you have to get people’s attention in the first place. Thus, learning how to create a killer title is crucial to marketing success. Boring titles cause prospective readers, customers, and donors to lose interest. Whereas, compelling titles intensify a person’s curiosity so that they want to read
The Blind Leading the Gullible
None of us can go through life without needing the help of other people. Life is too complex to learn everything we need to know on our own. That’s why teachers, coaches, consultants, advisors, mentors, and experts exist. But, problems can occur when we accept the advice of others who aren’t qualified to give instruction.
17 Tips for Better Writing
I’ve written two successful books and coached dozens of authors how to write a manuscript and develop a new book. Here are some writing tips I’ve used with clients that you might find helpful: Getting Started: Schedule your writing in blocks of time. Write about anything to get started. Focus on what interests you the
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