There is no neutral in marketing. You must apply positive energy to build an audience. Otherwise, your audience will eventually dwindle to nothing. In our physical world, fundamental laws are at work which cause moving objects to eventually stop unless force is applied to that object. For example, if you put your car in neutral
The Problem With Facebook
I hope you enjoyed last week’s funny video about audio books. If you missed it, click here. This week, we’re back to a serious topic that needs your attention. In January, Facebook quietly changed their system to try and coax more money out of your pocket. You need to be aware of these changes, because they
The Guaranteed Way to Increase Your Author Income
Did You Know? The average self-published author makes less than $5,000 from their writing (source). The average traditionally-published author makes less than $10,000 from their writing. There is little money in books. There is a LOT of money available outside of a book if you know how to create it. Many of you reading these
Always Judge Your Book By Its Cover
We’ve all heard the phrase, “Never judge a book by its cover.” I disagree. You should always judge a book by its cover – especially if you’re the author. A great cover will spur book sales. A bad cover can kill book sales. How do you judge if your book cover is good or bad?
My Major Marketing Confession
Happy New Year! If you missed my 14 Marketing Do’s and Don’ts for 2014 that I posted last week, you can read it here. I’d like to start off this year with a confession. As a marketing expert, I’m not perfect and sometimes make mistakes. For example, as 2013 wound down, I looked at my
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