A great book title is crucial to a book’s success. Boring titles impede sales. Compelling titles intensify sales and help create a bestseller. As a marketing consultant, I’m frequently asked by clients to help them create powerful book titles. I’ve been fortunate to have good success in this area, such as working with successful authors
Does Writing Newsletters and Blog Posts Ever Pay Off?
When it comes time to put together another newsletter issue or blog post, do you ever silently groan and wonder: Does anyone ever read this stuff? Is this really worth it? I’m so tired of doing these activities over and over, does it ever pay off? The answer is yes. Let me give you a
Does Your Marketing Pass the “Pro” Test?
If you want the world to treat you like a professional author, non-profit, or business leader, then you’ve got to act and appear professional. Yet, I’m surprised by how many individuals and organizations shoot themselves in the foot by presenting a homemade image that damages their credibility. Their shoddy appearance makes you think they’re working
Time Your Book Launch for Bigger Sales
Since it’s Thanksgiving this week, I want to thank you for being a loyal blog reader and newsletter subscriber. I’m thankful for your continued support and the opportunity to help you spread your message like wildfire! Recently, I read a helpful article by Alan Rinzler called, “Timing Your Book’s Launch Date for Maximum Impact.”
Do You Know the Value of Your Book?
People buy books according to the value that is offered, better known as the question, “What’s in it for me?” But, sometimes authors ask me, “What if I’m trying to market my book, but I don’t know how to identify its value? I don’t know if my book creates results for people. I’ve never stopped
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