Viral marketing is the dream of every author, non-profit director, and business owner. But, one of my clients, Tim Elmore of Growing Leaders, recently made it happen. Tim wrote a blog post entitled, 3 Huge Mistakes We Make Leading Kids…And How to Correct Them. Within 10 days, Tim’s post had been shared on Facebook over
How to Sell Books on Oprah
What if you wrote a book that hit the New York Times bestseller list for over 283 weeks and always sold more copies than it did the year before? On top of that, what if Oprah Winfrey called and said she wanted to interview you on her TV show? Seems like an unrealistic dream, right?
The Self-Confidence to Sell
What if the success of your marketing efforts depends more on your self-confidence, rather than the promotional copy displayed on your brochure, website, or book cover? After consulting with hundreds of authors and numerous non-profits, an interesting pattern caught my attention. I’ve noticed that my clients with a higher self-esteem tend to be more creative
What NOT to Do When Public Speaking
Check out this hilarious video from my client, Growing Leaders, which displays everything NOT to do when speaking in public. To avoid a lot of the mistakes in this video, read Chapter 12 – “Sell Books Through Public Speaking” in my book, Sell Your Book Like Wildfire.
13 Marketing Do’s and Don’ts for 2013
As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,
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