Last week, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s ultimate question, “What’s in it
Interview with Publishing Futurist: Joe Wikert
In Chapter 10 of my new book, “Sell Your Book Like Wildfire,” I interview several industry experts from all different parts of publishing. One of my favorites is Joe Wikert who manages the sales and editorial groups and also co-chairs the O’Reilly’s Tools of Change conference for publishers (TOC). Joe has provided insight about the
The 10 Commandments of Book Marketing
Read my latest post at Digital Book World: The 10 Commandments of Book Marketing Are you breaking any?
Think Like a Producer to Get More Media Interviews
If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
3 Steps to Successful Marketing
Marketing is a simple process when you boil it down to the fundamentals. Whether you’re an author, business owner, or non-profit director, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers?
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