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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 29 2019

Take the Author Power Test

Are you confidently in control of your book sales? Or, does attracting readers seem out of your control leaving you feeling helpless? Find out for sure. Take the Author Power Test for FREE…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 28 2019

Anatomy of an Attractive Book Description – Part 4

Rob’s series concludes by focusing on the simplest part of writing a persuasive book description. Yet, it’s the most overlooked and forgotten step by authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 21 2019

Anatomy of an Attractive Book Description – Part 3

When it comes to telling readers about your book, logic makes people think – but emotion makes them act. But, how do you inject persuasive emotion into your book description? Find out the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 14 2019

Anatomy of an Attractive Book Description – Part 2

Amazon offers over 30 million books for sale. That’s a lot of competition trying to sway readers away from your book. Part of creating an attractive book description is knowing how to differentiate your book from the crowd.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 08 2019

Anatomy of an Attractive Book Description – Part 1

Your book description has a major impact on your overall sales. If your book is struggling to sell a lot of copies, learn how to fix the problem forever…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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