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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 21 2020

Amazon Ads Not Working? 4 Ways to Fix the Problem

If Amazon ads aren’t working well for your books, Rob Eagar explains how the problem is usually related to one of four simple issues.

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 30 2020

The 4 Buckets of Book Sales

Want to get thousands of people to buy your book? Rob explains how to identify where readers gather in large numbers by understanding the 4 Buckets of Book Sales.

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Apr 16 2020

Try a Risk-Free Author Experiment

When pressure and expectations are removed from an author’s mind, sometimes the best creativity takes flight and new marketing ideas are unlocked. Read 10 examples why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 05 2020

The Future of Publishing After COVID-19

Hello fellow quarantiners, mask wearers, and hand washers, As of now, we’ve officially entered the “it gets worse before it gets better” phase of COVID-19. The latest publishing news is tough to swallow. But, I believe it’s always best to deal with reality and face the truth head-on. Here’s where we are at the moment:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 25 2020

How to Sell Books When the World Shuts Down

Don’t let the Covid-19 crisis kill your book sales. Rob explains 6 ways to tastefully promote your book when the economy slows down.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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