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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 11 2021

10 Amazon Changes Every Author Needs to Know

Amazon released a slew of new advertising, marketing, and self-publishing features that benefit authors in 2021. Rob Eagar weighs in on the details…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 20 2021

Rich Author, Poor Author, and What’s the Difference?

After working in publishing for over 10 years, there are 3 key differences I’ve noticed between “rich” authors and “poor” authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 16 2020

Amazon Bait Books Work – Here’s Proof

Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Here’s proof…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Aug 16 2020

An Open Letter to Barnes & Noble

The new CEO of Barnes & Noble claims to be making big changes to the company. Rob Eagar isn’t convinced and offers 4 ways that B&N could improve their relationship with authors and sell more books.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 26 2020

When Should Authors Quit?

Did you know most authors fail at selling books? The average nonfiction book sells less than 250 copies per year.  The business of books can be brutal, which begs the question: When should authors quit?

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

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The Shortcut to Building a Big Audience

June 22, 2026 Posted by Rob Eagar

Earlier, I wrote about the importance of building an audience before publishing a book. Today, I’d like to discuss a different question: How do you build that audience faster? Most authors understand that an email list is valuable. Yet, many spend years blogging, posting on social media, attending conferences, and speaking at events—only to end

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