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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 01 2020

The Coronavirus, Your Books, and You

The coronavirus has negatively affected the global economy. But, there’s no reason for it to kill your book sales. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 26 2020

Amazon Changes that Authors Need to Know

Amazon has quietly made several changes that went unnoticed by most authors. Here’s how three major changes affect you and your book sales…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 05 2020

Top Ten Lies that Authors Believe

If you believe the wrong ideas about marketing, you will waste time and money doing activities that fail to sell books. Find out the Top 10 lies that deceive authors the most…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 09 2019

Are Bestsellers Killing Publishing?

Every author dreams of writing a bestselling book. But, what if a bestseller-driven industry is causing harm to authors? Find out how the problem could affect you…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tip

Oct 06 2019

The Author’s Guide to Hiring a Marketing Assistant

Do you wrestle with hiring a marketing assistant to help manage tasks and promote your books? How do you identify the good candidates from the bad apples? Read on for the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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