Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:My wife and I recently went out to dinner to try a new restaurant that opened near our house. Instead of having a good experience, though, the restaurant failed to deliver on our expectations. For instance,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Dolphins and whales are both air-breathing creatures who live in the ocean. Yet, they swim and behave in radically different ways. For example, sperm whales often descend into the depths of the sea and

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: This past weekend, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Social media is luring a lot of people to believe that marketing shouldn’t cost them anything. “Free” is becoming the new promotional budget. The danger with this mindset is that it can lead to

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:One of the keys to selling books like wildfire is to get other people to act as a salesperson for you. Instead of marketing all by yourself, imagine hundreds of people singing your praises

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