Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Last week, I read an interesting interview with Ellen Archer, CEO of Hyperion (ABC/Disney’s book division) entitled “The Book Publishing Business Model is Broken.” If you’re an author, pay close attention to her comments: “2012

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Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: One of the keys to successful marketing is staying consistent with your promotional activities. However, consistency can lead to tedium, which can lead to monotony. Pretty soon, you find yourself going through the motions with

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Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: Your Top 12 Marketing Moves for 2012 As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes

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This week’s focus: I hope you had a Merry Christmas! This week, we’re looking back over 2011 and revisiting some of the more popular Monday Morning Marketing Tips from this year based on subscriber feedback. In case you missed them or would like a refresher, here’s a list to those marketing tips: Use the Snowball

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Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: Last week, we had unseasonably warm weather in Atlanta for December (70 degrees!). So, I took advantage and went mountain biking one afternoon after work before the sun went down. However, as dusk set in,

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