I’ve counseled almost every type of author, from first-time writers to well-known bestsellers who are millionaires. Whenever we discuss strategy for a new book, I ask every client this crucial question…
Two Marketing Challenges Every Author Faces
I sent out a survey asking over 3,000 authors to tell me the two biggest challenges they face when marketing their books. The response was overwhelming. But, what surprised me the most was something that I didn’t expect…
My Story of How It All Started
This year marks the 10th anniversary of Wildfire Marketing. I’m known one of the most accomplished book marketing experts in America. But, my story didn’t start that way…
The Only Book Marketing Plan You’ll Ever Need
If you’re an author or publisher who wants to sell more books, never forget this point: you’re not in the writing business. Instead, you’re in the marketing business. Here’s the simplest, most effective, book marketing plan you’ll ever need…
How to Fake Out Fake Email Subscribers
Regular subscribers to my blog and e-newsletter know that I highly recommend the power of email marketing over social media. The research proves it. The ease of use is obvious. Whether you’re selling books, products, services, or securing donations, a large email list is an essential business asset. However, some people still can’t see the light,
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