There’s a silent killer among authors, publishers, and organizations that ruins their marketing effectiveness. This deadly affliction is known as: consensus. Consensus occurs when a leader is afraid to lead. This problem is especially common among non-profits, religious organizations, small business owners, and entrepreneurial authors. Rather than take charge and make a decision, the determination
How to Make Book Marketing Adjustments
If you want to sell more books, think like a winning football team. It’s currently playoff football season, and my wife is fond of saying, “All that matters is the 4th quarter.” In other words, the first three quarters of the game are meaningless if you don’t know how to make adjustments to win the
Top 3 Biggest Book Marketing Time Wasters
Some authors are known for working hard. Some authors are known for working smart.. When you work hard, you can still wind up running in place and going nowhere. When you work smart, you position yourself to achieve goals a lot faster. Smart equals better results with less effort, which yields more time to do
Marketing Books to Moochers
Podcast Episode 3: Every author has moochers in their audience, such as social media followers, podcast listeners, email subscribers, etc. In this 5-minute episode, Rob Eagar explains how to identify moochers and set proper expectations to maximize your next book launch.
My Marketing Brother From Another Mother
Many of you have followed my book marketing advice for a long time. But, guess what? I’m not a lone voice in the publishing wilderness crying out the truth to authors. There’s another voice giving authors the same wisdom – Tim Grahl. Read why I’ve discovered a long lost marketing brother from another mother…
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