Some authors are known for working hard. Some authors are known for working smart.. When you work hard, you can still wind up running in place and going nowhere. When you work smart, you position yourself to achieve goals a lot faster. Smart equals better results with less effort, which yields more time to do
Marketing Books to Moochers
Podcast Episode 3: Every author has moochers in their audience, such as social media followers, podcast listeners, email subscribers, etc. In this 5-minute episode, Rob Eagar explains how to identify moochers and set proper expectations to maximize your next book launch.
My Marketing Brother From Another Mother
Many of you have followed my book marketing advice for a long time. But, guess what? I’m not a lone voice in the publishing wilderness crying out the truth to authors. There’s another voice giving authors the same wisdom – Tim Grahl. Read why I’ve discovered a long lost marketing brother from another mother…
The Most Important Question Every Author Should Ask
I’ve counseled almost every type of author, from first-time writers to well-known bestsellers who are millionaires. Whenever we discuss strategy for a new book, I ask every client this crucial question…
Two Marketing Challenges Every Author Faces
I sent out a survey asking over 3,000 authors to tell me the two biggest challenges they face when marketing their books. The response was overwhelming. But, what surprised me the most was something that I didn’t expect…
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