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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Aug 21 2017

The Only Book Marketing Plan You’ll Ever Need

If you’re an author or publisher who wants to sell more books, never forget this point: you’re not in the writing business. Instead, you’re in the marketing business. Here’s the simplest, most effective, book marketing plan you’ll ever need:

1. Build a big email list by giving away free content based on your new book

2. Create an attention-grabbing book hook

3. Write your manuscript (notice this step comes third)

4. Insert marketing tools into your manuscript

5. Write persuasive back cover copy

6. Set up a book landing page on your website

7. Send promotions to your email list with book excerpts and discounts

8. Generate pre-orders by giving away enticing incentives

9. Schedule speaking engagements and media interviews

10. Create a launch team to help spread word of mouth

11. Contact organizations who can buy books in bulk

12. Request and display testimonials from happy readers and leaders

Rinse and repeat these steps…

(Notice that I didn’t mention anything about social media. Here’s why.)

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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