Monday Morning Marketing Tips Archives - Page 26 of 62

May 17 2016

3 Keys to Boost Backlist Book Sales

While walking through Paris on a private food tour, I bumped into renowned author and travel guru, Rick Steves. As I talked with Rick, I realized three qualities he embodies that authors and publishers can embrace to boost backlist sales…

May 11 2016

The Overlooked Secret to Double Email Sales

In the world of email marketing, experts talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. But, are these the best metrics to gauge success? Are we overlooking a more important statistic? I bet you’ll be surprised by the answer…

May 04 2016

Advertise Your Anniversary

Tomorrow, I leave for Paris on vacation. But, it’s not just any vacation. I’m taking my parents to celebrate their 50th wedding anniversary. Plus, the day we leave is my wife’s birthday (Don’t ask, I’m forbidden to mention her age). As you can imagine, we are extremely excited to go on our trip. Special anniversaries

Apr 26 2016

Every Business Needs a Marketing Beacon

If you’re an author, business owner, or non-profit executive, does your business have a marketing beacon? Just like a lighthouse guides ships safely ashore, marketing beacons work to guide customers to your business.

Apr 20 2016

How Editors Can Help Publishers Sell More Books

As an expert contributor for Book Business Magazine, I recently wrote an article entitled, “How Editors Can Help Publishers Sell More Books.” Below is an excerpt with a link to the complete article. Take a moment to read this important information. — What if editors possess a hidden ability to help publishers sell more books?