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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Aug 27 2012

Press Release: WildFire Marketing Celebrates Back-to-Back New York Times Bestsellers by Wanda Brunstetter and Lysa TerKeurst

Atlanta, GA: Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a

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Written by Rob Eagar · Categorized: Press Releases

Aug 13 2012

Press Release: New Elizabeth George Website Contest Lets Readers Win Big

After Gods Own Heart collection

New Elizabeth George Website Offers Fans a Chance to Win the Complete After God’s Own Heart® Book Library Eugene, Oregon—August 13, 2012— Harvest House Publishers and WildFire Marketing announce the launch of a new website for perennial bestselling authors, Elizabeth and Jim George (www.ElizabethGeorge.com). Since 1994, the Georges have written over 80 books with more than 8

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Written by Rob Eagar · Categorized: Press Releases

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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