Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: Recently, I was driving through downtown Atlanta when I stopped at a red light next to a commuter bus. The side of the bus displayed a Mercedes Benz automobile advertisement with a big QR code
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Does Marketing Feel Oppressive or Liberating?
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does
Monday Morning Marketing Tip – "Steal from Yourself for Better Marketing"
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: When I consult with authors, non-profits, and businesses about marketing issues, a common complaint arises about the need to generate a lot of content for free resources, newsletters, and social media pages.
Monday Morning Marketing Tip – "How to Use Pinterest to Market Books"
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: “A picture is worth a thousand words”…especially if those words represent word of mouth. There’s a new kid on the social media block that is changing the way people communicate online. Facebook
Monday Morning Marketing Tip – "Why Word of Mouth Fails"
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: Have you ever read a book, watched a movie, or visited a restaurant that you really enjoyed, but never told anyone until someone else brought it up in conversation? Once you were reminded,
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