Rob Eagar helps authors, publishers, and non-profit organizations spread their message like wildfire. He is one of the rare marketing consultants who has helped clients:

  • Create 3 different types of New York Times bestsellers.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
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Monday, October 5, 2015

Authors Are the New Gatekeepers to Large Audiences


This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek: For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations hold the keys to reaching millions of readers. But access to their audiences is limited unless one purchases paid advertising, hires a publicity firm or undertakes an expensive, time-consuming tour of the country. For the most part, authors who want to reach the masses have been at the mercy of these options. Until now. Today, many authors are building audiences so large that they have actually … [Read more...]

Monday, September 28, 2015

The Dictator of Digital Marketing Success


I live in Atlanta, GA, which is also home to the rapidly-growing fast-food chain, Chick-Fil-A. One of the secrets to their success is how the restaurants are generous with their free samples. I can remember on several occasions walking past their storefronts at a mall food court. There was always an employee standing out front holding up a piping hot platter of fried chicken nuggets. The aroma was so intoxicating that it was impossible to resist walking by without taking a sample. My problem was that once I ate the free sample, I immediately wanted to go buy a large pack of nuggets or one of their tasty chicken sandwiches. The enticing free sample led me to make a purchase. This same dynamic of offering enticing free samples is critical … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit www.BoundariesBooks.com to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.