Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn't find enough new ideas to justify the cost.” Since I offer a money-back guarantee on my products, I have no problem giving refunds. But, I always chuckle when people make audacious requests and claim to know it all. When I visited the website of “Mr. Refund Requester,” I found it hard to believe that he would have a corner on the market of great ideas. His website was boring and outdated. He didn’t offer any testimonials, case studies, or endorsements from happy clients. There were no free resources … [Read more...]
Monday, August 18, 2014
Natural wildfires are created by rare, catastrophic events, such as a lightning strike or a volcano eruption. You can’t plan or prepare for these occurrences. They tend to happen beyond our control. In the publishing world, a naturally-started wildfire would be like a lightning strike, such as Oprah selecting your book for her famous book club, landing a guest spot on Good Morning America, or getting a random endorsement from the President of the United States. It’s rare, but it occasionally happens. Yet, there’s little you can do to control the process. Unfortunately, some authors concentrate on trying to make this phenomenon happen. They hope, they pray, they read their horoscopes, but they wind-up doing little to market their … [Read more...]
News & Events
Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.
WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..