When you try to fly by the seat of your pants, you eventually land on your butt. - Anonymous It’s hard to feel confident about your marketing when you don’t know what to say in key situations. For example, how do you respond when someone asks: What’s your book about? What does your non-profit do? Why should I buy your product? In addition, it’s important to know what type of specific marketing language to use on your website home page, personal bio, promotional brochures, etc. Too often, authors, non-profit directors, and business executives try to make this stuff up on the fly. Important decisions are ruled by misguided beliefs that you should “stay in the moment,” “keep it fresh,” or “let the spirit … [Read more...]
Sunday, April 19, 2015
A recent survey of 800 traditionally-published authors revealed some surprising thoughts about the book industry. Compiled by Jane Friedman and Harry Bingham, authors from the United States and the United Kingdom revealed a contentious love/hate relationship with their publishers. The data revealed the following conclusions: Authors have serious reservations when it comes to their publishers’ marketing skills and philosophy. Authors believe publishers are poor at communicating with their authors. A clear majority of authors are unimpressed by their publishers. Authors feel poorly paid and poorly treated. Yet, authors are NOT leaving the traditional industry. The results of this survey do not surprise me. I’ve heard … [Read more...]
News & Events
Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit www.BoundariesBooks.com to see Rob's book marketing expertise in action.
Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.