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Marketing Insights from Rob’s Blog
When you buy a house, you tend to view it as an investment that will appreciate over time. You take care of your house, maintain it, and even make additions to it. That way, you increase the odds that your house will be worth more in the future. But, your home’s value won’t rise unless
Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of