Rob Eagar

The secret to selling books like wildfire is to get other people to act as "word of mouth warriors" on your behalf. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York Times bestselling author of The Total Money Makeover, uses the power of success stories better than any author I know. Every Friday, Dave invites listeners to call his radio show, declare how much personal debt they use to carry, explain how Dave helped them get out of debt, and then scream with glee, "I'm debt free!" Dave congratulates them, plays a funny inspirational soundtrack, and you can't … [Read more...]

Effective marketing isn't just about creativity. It's also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you'll tend to lose momentum and avoid it altogether. Need help increasing your speed as a writer? Use a basic template to help organize your thoughts. For instance, you could structure your content in the following format: Opening paragraph Start your article with two or three sentences that provoke the reader's interest and makes them think. Explain why what you're writing is important. Use the … [Read more...]