The more I consult with literary agents and book publishers, the more I hear them say, “We want authors who can bring a large online audience to support their book sales.” I’ve even heard some say, “We want authors who are list-building machines,” which means building an email list with 10,000, 50,000, or 100,000+ subscribers. Gone are the days when authors just write a book and turn it into the publisher. Authors with a platform are viewed as a vital part to a book’s marketing plan. The same principle applies to many businesses and non-profits, too. Here’s five reasons why you should make building an online audience a top priority: 1. It’s the best way to mass communicate with a lot of people both inexpensively and … [Read more...]
Sunday, January 25, 2015
Monday, January 19, 2015
Effective marketing should act like a magnet, which means prospects should be drawn to contact you, rather than you having to pursue prospects. Does your phone ring? Do you get a steady source of email inquiries? Or, do find yourself having to ring other people to try and create new business? Magnetic marketing means creating a “body of work” that consistently puts you in front of your target audience. Research shows that most people need to hear about you 4 – 7 times before they decide to purchase your products or services. Therefore, your goal should be to build a “body of work” that generates momentum over time and draws people to you of their own free will. Think of the process like building a large magnet that … [Read more...]
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WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..