I’ve written two successful books and coached dozens of authors how to write a manuscript and develop a new book. Here are some writing tips I’ve used with clients that you might find helpful: Getting Started: Schedule your writing in blocks of time. Write about anything to get started. Focus on what interests you the most. A strong opening is the key to grab the reader's attention. Start with your experience first. What's in your frame of reference? Don't lose momentum when you write. If it's flowing, keep going! Write your primary teaching points first and add illustrations later. Pretend that you're having a conversation with one person. Staying Focused Through the Process: Create an outline and refer to it … [Read more...]
Sunday, July 13, 2014
Previously, I talked about how advertising is the price of being boring. One reason why some individuals and organizations suffer from bland marketing is based on using the wrong focus. They promote their product, rather than promoting the valuable content within their product. Consider the big difference between these two approaches. When you focus on promoting a product, your marketing language will be about the product, which reduces your options for a catchy hook, compelling pitch, and exciting word of mouth. You limit yourself to essentially telling people, “Please buy my widget or service.” In contrast, when you focus on promoting valuable content based on your product, you enable yourself to use better marketing language. … [Read more...]
News & Events
Rob Eagar launches "Advanced Book Marketing for Authors" Audio Teaching Series
This audio teaching series offers 10 one-hour sessions recorded by Rob on essential book marketing issues that are critical to an author's success. For details and pricing: click here.
WildFire Marketing Launches New Website for the Bestselling "Boundaries" Book Series
WildFire Marketing is proud to announce the launch of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..