Build Massive Audience
Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
individuals and organizations spread their message like wildfire. His expertise has helped clients:

  • Launch new books onto New York Times bestseller lists.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
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Sunday, February 15, 2015

How to Turn a 23-Year-Old Book into a New York Times Bestseller


I’m excited to announce a rare achievement in the field of publishing. For the past 18 months, I consulted with Zondervan Publishers to help revive sales of a classic book called, “Boundaries.” Last week, the book became a New York Times bestseller for the first time in its 23-year history! In addition, “Boundaries” made the ECPA “Best of 2014” Christian Bestseller List. I’m extremely proud of this success, because it’s very difficult to get old backlist books onto the current bestseller lists. Usually, new frontlist books get the lion’s share of media attention and sales. However, the team at Zondervan and I proved that it’s never too late to resurrect excitement for a good book. How did we do it? We used the … [Read more...]

Saturday, February 7, 2015

How to Mix Marketing with Faith

There is a group of non-profits and authors, especially writers of religious books, who unknowingly hinder their book sales due to the belief that marketing is evil. They feel that a truly spiritual person would never stoop to the level of “self-promotion.” I’ve met people who believe that drawing attention to their work smacks of arrogance or a lack of faith in God’s provision. However, nothing could be further from the truth. In fact, I believe that genuine marketing is one of the most spiritual activities that an author or non-profit can undertake. That’s because the principles of marketing and precepts of ministry have more in common than most people think. All too often, though, marketing a book gets misconstrued as a … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.

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