In my family, my beautiful wife is known as "Ashley the Wonderful." I'll be the first to admit that I'm a lucky man who totally out-kicked his coverage. However, most people don't know that the first time I asked Ashley for a date, she said "no." After that initial rejection, I remember seeing her in the parking lot of our local church and walking the other direction out of spite. Little did I know that she had declined my date due to a minor miscommunication that got blown out of proportion. Two years later, we bumped into each other again, hit it off, and the rest is history. That's when I first learned the principle that "no" usually doesn't mean "no." Instead, it means "not now." When I launched WildFire Marketing in 2007, business … [Read more...]
Monday, August 24, 2015
In today’s publishing industry, it’s common for 80% of a publisher’s book sales to come from its top 20% bestselling authors. These “A-level” authors are treasured for their ability to write and market books that sell 100,000 – 1,000,000 copies or more. Plus, their platforms are so strong that their presence at a book-signing or speaking events can quickly draw hundreds of readers. Thus, publishers tend to devote more marketing dollars and resources to these writers. Who can blame them? A-level authors represent a safer bet to produce much-needed revenue, especially in a difficult economy. The surprising reality, however, is the amount of marketing mistakes that some A-level authors continue to make. Sure, they’ve sold a … [Read more...]
News & Events
Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit www.BoundariesBooks.com to see Rob's book marketing expertise in action.
Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.