Rob Eagar's Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire.A younger Rob with his self-published book hot off the printing press.This week's focus:I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a ridiculous dream to write a book. I had no publishing contacts, no name recognition, and no desire to wait two years to get published. So, I chose the D-I-Y "do-it-yourself" approach. I worked tirelessly on my manuscript for a year. Then, I hired my own editor, page layout designer, … [Read more...]
Monday, May 14, 2012
Don’t "Do-Yourself-In" with a "Do-It-Yourself" Mentality
Monday, May 7, 2012
All Marketing is a Felt Need
This week's focus: As a marketing consultant, I worked with numerous leaders who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers' primary question, "What's in it for me?" Appealing to a person's felt need is viewed as stooping to a lower level of commerce. They maintain that focusing on logic, displaying didactic descriptions of their content, and listing pedantic endorsements should rule a promotional campaign. I would agree that this attitude makes sense if you only want to preach to the choir. But, if you want to expand sales beyond … [Read more...]
