Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
authors, publishers, and non-profits spread their message like wildfire. His expertise has helped his clients produce:

  • 8 New York Times bestsellers (fiction and non-fiction).
  • Million-dollar franchises for authors and publishers.
  • Transformational growth for non-profit organizations.
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Monday, November 24, 2014

Facebook Says: Show Me The Money

At the beginning of this year, Facebook made a change to their algorithm that significantly decreased the reach of a typical post.  For instance, if you had 1,000 fans, less than 200 would actually see your posts. Last week, Facebook announced that they will kick off 2015 with an even tighter squeeze on promotional posts that marketers send to their fans. In other words, if you want a promotional post to reach all of your fans, you’ve got to buy a Facebook ad in order to reach them. What was highway robbery has now turned to brash money-grabbing. Yet, Facebook can dictate the rules because they’ve amassed over 1 billion users and their stock price is at a high point. Facebook’s reasoning behind this change is that users were … [Read more...]

Sunday, November 16, 2014

The 4 Types of Authors: Part 5 – Authors Who Play Dead


My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger kind of author – the living dead. I call them Authors Who Play Dead, and they are the scariest group of the four categories. Authors who play dead can also be classified as “zombie writers.” They aren’t dead, but they walk around lifeless, groaning, and suck the life out of a publishing house. These authors “play dead” because they refuse to give marketing effort, act apathetic towards promoting their … [Read more...]

News & Events

Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.

WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..

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