I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It's not unusual for a thousand people to visit your website before someone buys something…People won't click all the things they can click, ever. They won't get three or four or nine clicks into your site no matter how responsive, web-kitted, and user tested your site is…But don't beat yourself up that it's not converting. By real-life definitions, nothing online converts. I understand Seth’s perspective that capturing online sales can be difficult due to all of the noise, distractions, … [Read more...]
Monday, September 15, 2014
Sunday, September 7, 2014
Since I started consulting in 2007, I’ve had the pleasure to work with several New York Times bestselling authors, including Lysa TerKeurst, Wanda Brunstetter, Dr. Gary Chapman, etc. In an era where business leaders and pastors buy their way onto the bestseller lists, it’s nice to see my clients do it in a legitimate manner. Even better, they’ve done it on a repeated basis. For example, Lysa TerKeurst recently hit the New York Times list for the third time with her newest book, The Best Yes. Many people ask me what’s the secret to becoming a bestseller. There is no secret, but here’s what my bestselling clients do that less successful authors don’t do: 1. Bestsellers use the power of free to create paid sales. Here’s a … [Read more...]
News & Events
Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.
WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..