Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
authors, publishers, and non-profits spread their message like wildfire. His expertise has helped his clients produce:

  • 8 New York Times bestsellers (fiction and non-fiction).
  • Million-dollar franchises for authors and publishers.
  • Transformational growth for non-profit organizations.
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Sunday, December 14, 2014

How to Control a Media Interview

Media Interview

A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it's polite to respond to someone's question. But, if the host starts down a verbal rabbit trail, you're not obligated to follow and waste time from talking about your main points. Occasionally, you may interact with a host who acts condescending or openly disagrees with your opinion. But, don't let him or her bully you. Instead, sidestep the argument and redirect the question to a subject that you want to discuss. Think of an interview like steering a car. The host may ask the questions, but you're the … [Read more...]

Monday, December 8, 2014

Successful Marketers Share a Need for Speed

After training over 400 authors, working with numerous non-profits, and consulting with publishers, I’m frequently asked what characteristics define my most successful clients. My answer is simple, but may sound unexpected. My most successful clients are decisive and quick. They’re able to swiftly make choices that lead to business growth, such as writing a new book, developing new speeches, maintaining consistent marketing activities, launching new products, etc. Sometimes, the biggest impact on success is that ability to make a decision to do something and complete that task in a short period of time. This answer usually catches people by surprise. They wonder, “Aren’t successful people the ones with most creativity, the most … [Read more...]

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WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..

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