I graduated from Auburn University in 1991 with a degree in marketing. As you can imagine, I've joyfully celebrated their miraculous wins in football over Georgia and Alabama over the past two weeks. Many sports experts have said that those two Auburn games were the most exciting finishes in college football history! So, I'm pretty proud of my team. But, what does Auburn football have to do with marketing, you ask? Actually, a lot. Last year, Auburn only won three games the entire season and played so poorly that the head coach got fired. The entire program was embarrassed and deflated. A new coach, Gus Malzahn, was hired to turn the team around. Amazingly, he turned things around in less than a year - with most of the same … [Read more...]
Monday, December 2, 2013
Monday, November 25, 2013
Today, I'm guest blogging over at Digital Book World with an article entitled, "Making Millions in the Digital Middle." I encourage you to read this article and discover how authors and publishers can monetize their content in ways that didn't exist ten years ago. Viva la digital revolution! … [Read more...]
News & Events
WildFire Marketing Launches New Website for the Bestselling "Boundaries" Book Series
WildFire Marketing is proud to announce the launch of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..
October 2, 2013 - NBC Today Show Appearance
On October 2nd, WildFire Marketing client, Valorie Burton, will be interviewed on The Today Show in support of her new book, "Happy Women Live Better." For details and a chance to win a $500 prize pack, visit: www.ValorieBurton.com.