Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
authors, publishers, and non-profits spread their message like wildfire. His expertise has helped his clients produce:

  • 8 New York Times bestsellers (fiction and non-fiction).
  • Million-dollar franchises for authors and publishers.
  • Transformational growth for non-profit organizations.
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Monday, October 27, 2014

4 Types of Authors in the World: Part 2 – Successful Authors


In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales expectations. In this post, I want to address the specific strengths and challenges that successful authors bring to the table. The Successful Author category is defined by new and established authors who exhibit high marketing effort and exceed sales expectations. Their books generate most of a publishing house’s profits through strong-selling frontlist titles or evergreen backlist … [Read more...]

Monday, October 20, 2014

The Four Types of Authors in the World


After consulting with over 400 authors, I've found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of an author’s willingness to invest their time and energy to create a compelling manuscript and conduct effective book promotion tactics. Sales history is a measure of whether enough books were sold to meet or miss the publisher’s anticipated estimates. When you put these two criteria on an X and Y axis, you get four quadrants that define any author: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play … [Read more...]

News & Events

Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.

WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..

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