This Memorial Day, join me in thanking and honoring those who sacrificed to make our freedom in America possible. This week's focus: Social media was meant to be social, not commercial. That's why readers don't appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a meaningful church service with advertisements to sell Bibles. The pitch is in bad taste and out of context, which only makes the congregation mad and distrustful. Likewise, I find it hard to believe that the average reader wants to spend much time on a publisher's FaceBook page or Twitter feed. That doesn't line up with the definition of social interaction. This truth is backed up by … [Read more...]
