Build Massive Audience
Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
individuals and organizations spread their message like wildfire. His expertise has helped clients:

  • Launch new books onto New York Times bestseller lists.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
Get Details
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Sunday, May 17, 2015

The Martian Way to Market Fiction

The Martian

What are the keys to marketing fiction? You can see all of the elements in a great science fiction novel that I read last week called The Martian by Andy Weir. The book is already a huge New York Times bestseller, and it’s being turned into a major motion picture starring Matt Damon as the main character. It’s one of the best pieces of fiction I’ve read in a long time. I’ve already told several friends about the book, and now I’m telling my entire newsletter list. When it comes to fiction, word of mouth is the primary driver of sales. So, what makes "The Martian" so good and what marketing secrets can novelists learn from this book? Besides having a killer cover, use these three tips: 1. Write fiction that feels like … [Read more...]

Sunday, May 3, 2015

Don’t Fly By the Seat of Your Pants

When you try to fly by the seat of your pants, you eventually land on your butt. - Anonymous It’s hard to feel confident about your marketing when you don’t know what to say in key situations. For example, how do you respond when someone asks: What’s your book about? What does your non-profit do? Why should I buy your product? In addition, it’s important to know what type of specific marketing language to use on your website home page, personal bio, promotional brochures, etc. Too often, authors, non-profit directors, and business executives try to make this stuff up on the fly. Important decisions are ruled by misguided beliefs that you should “stay in the moment,” “keep it fresh,” or “let the spirit … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.

Join Our Mailing List