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Jun 20 2007

Don’t Charge Less to Speak Locally

Lately, I’ve seen some speakers who advertise a lower speaking fee for engagements in their local area. Yet, they charge their normal speaking rate for out-of-town events, plus all travel expenses (usually for two people).

Frankly, this doesn’t make sense. Because if you’re staying local, then the host organization doesn’t have to pay extra expenses associated with your travel. So, you’ve already saved them a lot of money. Why give away the farm by lowering your speaking fee? Instead, charge the same amount to speak, regardless of whether you’re leaving town or staying local. It also prevents crticism from organizations who talk to each other and find out that you charge varying rates for the same service.

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Written by Rob Eagar · Categorized: Speaker Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. relevantgirl says

    June 20, 2007 at 4:45 pm

    I never really thought of it that way. Thanks!

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