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Rob Eagar

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Sep 27 2007

Don’t Play Hide & Seek with Your Customers

While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake.

Whenever you offer any kind of resource from your website, ALWAYS INCLUDE YOUR FULL CONTACT INFORMATION. And, if my shouting all-cap font isn’t enough to convince you, then here’s three reasons why:

1. Leaving off your contact information makes you look like a forgetful amateur. All the pros cover their marketing bases, which means they make sure anyone can always find them. You should, too.

2. If someone downloads a resource from your website to read later, but you didn’t list your contact info – then they may forget where they got the information from – which means you just lost a potential sale.

3. Most important: Many people may download resources from your website to give to a friend (this is called “Word-of-Mouth” – the holy grail of marketing). But, if you don’t include your contact information, then the new person can’t find you – which means you just lost another potential sale.

Contact information, people! Put it on everything, and don’t be stingy…include your website address, phone number (preferably a toll-free number), email address, and mailing address (or P.O. Box). Don’t play hide-and-seek with your customers. People can’t buy your stuff if they can’t find you.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Mary DeMuth says

    October 13, 2007 at 10:35 am

    I’m doing better with this. And we’ll see that when the new website gets up.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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