While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake.
Whenever you offer any kind of resource from your website, ALWAYS INCLUDE YOUR FULL CONTACT INFORMATION. And, if my shouting all-cap font isn’t enough to convince you, then here’s three reasons why:
1. Leaving off your contact information makes you look like a forgetful amateur. All the pros cover their marketing bases, which means they make sure anyone can always find them. You should, too.
2. If someone downloads a resource from your website to read later, but you didn’t list your contact info – then they may forget where they got the information from – which means you just lost a potential sale.
3. Most important: Many people may download resources from your website to give to a friend (this is called “Word-of-Mouth” – the holy grail of marketing). But, if you don’t include your contact information, then the new person can’t find you – which means you just lost another potential sale.
Contact information, people! Put it on everything, and don’t be stingy…include your website address, phone number (preferably a toll-free number), email address, and mailing address (or P.O. Box). Don’t play hide-and-seek with your customers. People can’t buy your stuff if they can’t find you.