While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake.
Whenever you offer any kind of resource from your website, ALWAYS INCLUDE YOUR FULL CONTACT INFORMATION. And, if my shouting all-cap font isn’t enough to convince you, then here’s three reasons why:
1. Leaving off your contact information makes you look like a forgetful amateur. All the pros cover their marketing bases, which means they make sure anyone can always find them. You should, too.
2. If someone downloads a resource from your website to read later, but you didn’t list your contact info – then they may forget where they got the information from – which means you just lost a potential sale.
3. Most important: Many people may download resources from your website to give to a friend (this is called “Word-of-Mouth” – the holy grail of marketing). But, if you don’t include your contact information, then the new person can’t find you – which means you just lost another potential sale.
Contact information, people! Put it on everything, and don’t be stingy…include your website address, phone number (preferably a toll-free number), email address, and mailing address (or P.O. Box). Don’t play hide-and-seek with your customers. People can’t buy your stuff if they can’t find you.
Mary DeMuth says
I’m doing better with this. And we’ll see that when the new website gets up.