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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 21 2008

Client Success Story – Cindi McMenamin

Cindi McMenamin
Strength for the Soul
Speaker and author of When Women Walk Alone (over 90,000 copies sold)
www.StrengthForTheSoul.com

“Rob Eagar helped put my speaking ministry back on the map! After writing 6 books, I was facing burnout in my writing and speaking. But, my publisher suggested that I check out Wildfire Marketing. And, in less than 3 months, Rob enabled me to experience these results:

  • Enriched the message of my ministry with a new brand, Strength for the Soul.
  • Wrote improved marketing text to make my speeches, books, and website more appealing.
  • Sent out better newsletters that reached key leaders and generated new bookings (see before/after pictures below).
  • Created a new e-commerce system to produce additional revenue.
  • Gained new confidence to negotiate higher speaking fees.

Rob re-enforced to me the value of what I do and how you can’t put a price on bringing life-change and the opportunity for salvation to another individual. I’d recommend WildFire Marketing to any author or speaker who wants to take their ministry to a higher level.”

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Kristi Holl says

    February 22, 2008 at 1:00 pm

    Wow! Seeing is believing! Thanks for being willing to share the “before” and “after” pictures. When you spoke of burnout, you spoke to a lot of people!

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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