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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 04 2008

Client Success Story – Lysa TerKeurst

Lysa TerKeurst
President, Proverbs 31 Ministries
Best-selling author of When Women Walk in Faith
www.LysaTerKeurst.com

“Initially, I was skeptical of investing in a marketing consultant. But, after meeting with Rob, he identified several specific areas where he could help me improve. And, in less than three months, I experienced these results:

● Differentiated me from other speakers by developing a unique brand, Leading Women in the Adventure of Faith.

● Dramatically improved my bio and speech descriptions for my marketing materials.

● Increased my confidence to speak at higher fees.

Not only did Rob help me improve in these areas, but he also trained me on the crucial techniques of becoming a “value-driven” speaker. He enabled me to identify what my audience needs and how to answer their needs in memorable and life-changing ways. Because of Rob’s help, my message now makes a much stronger first-impression, and my talks have a far-reaching lasting impression.”

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Kristi Holl says

    February 4, 2008 at 6:44 pm

    I loved what you said here: “he also trained me on the crucial techniques of becoming a ‘value-driven’ speaker. He enabled me to identify what my audience needs and how to answer their needs in memorable and life-changing ways.”

    This is what all the marketing is really all about!

  2. Mary DeMuth says

    February 4, 2008 at 8:21 pm

    That’s great stuff, Lysa. And after I heard you speak on 100 Huntley Street, I can attest to the value you bring to audiences.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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