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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for April 2008

Apr 27 2008

Is Your Book in Barnes & Noble?

Half of the battle to good book sales is bookstore distribution. Since 70% of bookstore purchases are impulse buys, then it’s important for your book to be on the shelf. Customers don’t like to hear, “We don’t have it, but we can order it for you in 5 – 10 days.” But, how do you

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Apr 08 2008

Client Success Story – Nancy McGuirk

Nancy McGuirkHelping Women take God at His WordSpeaker and Author of Rest AssuredFounder of Women’s Community Bible Study – Atlanta, GAwww.NancyMcGuirk.com “I’ve been speaking and writing for over 18 years, but learned mostly by trial and error. After working with Rob Eagar, however, I learned more in a few months than I had learned in

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Written by Rob Eagar · Categorized: Client Success Stories

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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