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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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May 20 2008

How Not to Launch a New Book

This video is a funny take on the whole book promotion agony that many authors experience…enjoy!

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Written by Rob Eagar · Categorized: Author Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Kristi Holl says

    May 21, 2008 at 5:45 pm

    Oh, boy…this would be funnier if it weren’t so darned true!
    😎 Hmmm…so your book itself can have its own Facebook page…

  2. Lysa TerKeurst says

    June 2, 2008 at 6:06 pm

    Oh my stars we need to show this at She Speaks…

    Can’t wait to see you and Ashley there!!!

    Strap your seatbelt and hang on!

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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