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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 01 2008

Win a Garmin 260W GPS Navigator

WildFire Marketing is excited to announce our new website (www.startawildfire.com/) to help authors, speakers, and publishers sell more books and spread their message. To celebrate our site launch, we’re giving away a new Garmin 260W portable GPS navigator for use in your car or on foot.

When a wildfire breaks out, GPS navigation lets people know how fast the fire spreads. Likewise, GPS can help you get places faster to spread the message of your book. Now, you don’t need to worry about getting lost on the way to author speaking events, book signings, or media interviews.

Register to win the Garmin 260W by visiting the WildFire Marketing home page. Simply signup to receive our free email newsletter. Signup today, because the winner will soon be selected on Tuesday, July 22nd.

Plus, every person who signs up will also receive an exclusive article from Rob Eagar called: “Marketing Mistakes Authors & Speakers Make.”

Note: If you have already subscribed to our newsletter, then you are automatically entered to win the contest.

Help us spread the wildfire! If you have a personal blog or newsletter, we invite you to tell your group about our contest and new website. Post this information in your blog or newsletter, then notify us at Rob@StartaWildFire.com And, we’ll enter your name twice to increase your chances of winning.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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