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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 29 2008

Conduct Author Teleseminars with Confidence

I’m seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch a paid tele-coaching group out of this free event. This is a great idea, and one that any non-fiction author should consider.

However, teleseminars and webinars can quickly fall apart if you don’t know how to do them right. Recently, I ran across a great article by Vicki Sullivan, called “Speaking at Remote Events: How to be Present when Your Body Isn’t.” The article helps identify key distinctions to consider as you plan a teleseminar. Vicki has years of experience and her material is quite insightful.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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