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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 12 2008

WildFire Marketing partners with Harvest House Publishers

WildFire Marketing has teamed with Harvest House Publishers to provide specialized book marketing instruction to their authors.

Training includes advanced help with book marketing issues, such as author websites, branding, newsletters, speaking engagements, social networking, etc. More details to come…
We’re excited to announce this new partnership!

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Mary DeMuth says

    September 14, 2008 at 6:17 pm

    Congratulations, Rob!

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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