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Rob Eagar

Marketing expertise to spread your message like wildfire.

Thomas Nelson Publishers looking for Book Bloggers

Here’s a good, new example of how authors and publishers can utilize social networking to help market their books:

Thomas Nelson is putting out a call for reviewers. The publisher has launched a program called Thomas Nelson Book Review Bloggers, allowing readers to register at a Web site in order to receive a free copy of a select book for review purposes. At the site, http://brb.thomasnelson.com, which is now live, there are currently nine books available for review. For its part, Nelson requires potential reviewers to write 200-word reviews and post them both on its blogger site and on Amazon.com.

The idea for the program, according to Nelson CEO Michael Hyatt, came from his own blogging. After Hyatt started talking about two books on his blog, Stephen Mansfield’s The Faith of Barack Obama and Lynne Spears’ Through the Storm, he noticed a number of readers and fellow bloggers wanted to discuss the books. In August, Hyatt offered free copies of Mansfield’s book and the move generated over 100 online reviews. Now, with this program, Hyatt wants to generate similar reactions. “Good or bad, we want people online talking about our books.”

Other publishers and individual authors should consider how to adopt a similar program like this for their books.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

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