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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

Amazon Launches Author Store

Here’s some interesting news announced recently at PublishersWeekly:

Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming video.

When the feature launched on December 29, Amazon went live with 2,500 Author Stores featuring many popular authors, such as Stephen King, J.K. Rowling and James Patterson. Customers access the stores through the normal search box—when a shopper searches for an author who has a store, a link appears at the top of the search results next to Amazon’s Author Store logo.

According to Amazon publicity manager Andrew Herdener, Author Stores represent “ somewhat of a watershed moment for our store in that, up until this point, it’s always been organized around individual items. Author Stores adds a whole new dimension to the way the store is organized (around authors) and one that is both good for customers and for authors.” Herdener added that it is clear from the way customers shop on Amazon–using search terms–that the new Authors Stores will be something shoppers will like. Apple uses a similar feature in its iTunes store for popular artists.

Herdener also said that it’s Amazon’s long-term goal to eventually have an Author Store for every author whose books are available through Amazon.
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I think this is a useful tool for any author to explore. Visit Amazon or talk with your publisher about how to get your own Author Store created.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Mary DeMuth says

    I’ve wondered about this, but I think Amazon initiates the stores. The question is, how do you help them want to initiate your store?

  2. Rob Eagar says

    My impression is that Amazon is starting with the A-level authors first.

    To get a store setup, I’d recommend talking with your publisher about what they can do to help. I’d hope that they have a techie guy on staff or an Amazon rep who knows the details.